Privacy Policy
Last Updated: 11 July 2026
Eastern Valleys Ltd ("Eastern Valleys", "we", "our" or "us") is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, create an account, place an order, contact us or otherwise interact with us.
By using our website, you acknowledge the practices described in this Privacy Policy.
1. Who We Are
Eastern Valleys Ltd
Company Number: 16596386
Registered Office:
71 Mansel Road East
Southampton
England
SO16 9DU
Email: trading@easternvalleys.com
Phone: +44 7380 795446
For the purposes of UK data protection law, Eastern Valleys Ltd is the Data Controller responsible for your personal information.
2. Information We Collect
Depending on how you use our website, we may collect the following information.
Information You Provide

• Name

• Billing address

• Delivery address

• Email address

• Telephone number

• Company name (where applicable)

• VAT number (where applicable)

• Account login details

• Order history

• Messages sent through our contact forms

• Newsletter preferences

Payment Information
Payments are securely processed through trusted third-party payment providers.
Eastern Valleys does not store your complete debit or credit card details.
Automatically Collected Information
When you use our website, we may automatically collect technical information including:

• IP address

• Browser type

• Device type

• Operating system

• Website pages visited

• Time spent on pages

• Referral source

• Date and time of visits

• General location (where available)

This information helps us improve our website, prevent fraud and maintain website security.
3. How We Use Your Information
We use your personal information to:

• process and deliver your orders;

• manage customer accounts;

• respond to enquiries;

• provide customer support;

• communicate regarding orders;

• prevent fraud;

• improve our products and services;

• maintain website security;

• comply with legal obligations;

• send newsletters or promotional emails where you have chosen to receive them.

We never sell your personal information to third parties.
4. Lawful Basis for Processing
We process personal data under one or more of the following legal bases:

• performance of a contract;

• legitimate business interests;

• legal obligations;

• your consent (where required).

Where processing relies on consent, you may withdraw that consent at any time.
5. Customer Accounts
If you create an account, we store information necessary to manage your account and future purchases.
You are responsible for keeping your password confidential.
6. Marketing Communications
If you subscribe to our newsletter or choose to receive updates, we may occasionally send information about:

• new products;

• special offers;

• promotions;

• company news.

You may unsubscribe at any time by clicking the unsubscribe link included in our emails or by contacting us directly.
We do not send marketing communications where prohibited by law.
7. Cookies & Similar Technologies
Our website uses cookies and similar technologies to:

• ensure website functionality;

• remember user preferences;

• improve website performance;

• analyse website traffic;

• enhance user experience.

Some cookies are essential for the website to function correctly.
Additional cookies may be used for analytics, performance measurement or future marketing purposes where applicable.
You can manage or disable cookies through your browser settings.
Further information is available in our Cookie Policy.
8. Website Platform
Our website is built and hosted using the Wix.com platform.
Wix may process and securely store information through its servers, databases and applications in order to operate the website, process orders and provide website functionality.
For further information, please refer to Wix's own Privacy Policy.
9. Payment Providers
Payments are processed securely by authorised third-party payment providers available during checkout.
These providers may include:

• Wix Payments

• Klarna

• Card payment providers

• Bank payment services

• Other payment providers made available in the future

These providers process payment information according to their own privacy policies.
Eastern Valleys does not receive or store your complete payment card details.
10. Delivery Partners
To fulfil your order, we may share necessary delivery information with courier and logistics partners.
This may include:

• your name;

• delivery address;

• telephone number;

• order reference.

Only information necessary to complete delivery will be shared.
11. Sharing Your Information
We only share personal information where necessary.
This may include:

• payment providers;

• courier companies;

• website hosting providers;

• IT service providers;

• professional advisers;

• government authorities where legally required.

We never sell or rent customer data.
12. International Transfers
Some of our service providers may store or process data outside the United Kingdom.
Where this occurs, appropriate safeguards are used to protect your personal information in accordance with applicable data protection laws.
13. Data Security
We take appropriate technical and organisational measures to protect personal information against:

• unauthorised access;

• misuse;

• accidental loss;

• destruction;

• alteration;

• disclosure.

While we take reasonable precautions, no online system can be guaranteed to be completely secure.
14. Data Retention
We only retain personal information for as long as necessary to:

• fulfil orders;

• provide customer support;

• comply with legal obligations;

• resolve disputes;

• maintain business records.

When information is no longer required, it is securely deleted or anonymised where appropriate.
15. Your Rights
Under UK data protection legislation, you may have the right to:

• access your personal information;

• correct inaccurate information;

• request deletion of your information;

• restrict processing;

• object to processing;

• withdraw consent where applicable;

• request transfer of your personal data where legally available.

Requests may be made by contacting us using the details below.
16. Children's Privacy
Our website is not intended for children under the age of 16.
We do not knowingly collect personal information from children.
17. Third-Party Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of external websites.
We encourage users to review the privacy policies of any third-party websites they visit.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website functionality or legal requirements.
The latest version will always be published on this page.
19. Contact Us
If you have any questions regarding this Privacy Policy or how we handle your personal information, please contact us.
Eastern Valleys Ltd
Company Number: 16596386
71 Mansel Road East
Southampton
England
SO16 9DU
Email: trading@easternvalleys.com
Phone: +44 7380 795446
20. Your Right to Complain
If you are unhappy with how we process your personal information, we would appreciate the opportunity to address your concerns first.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection matters.